We all knew it was coming. Facebook is always changing but all hope is not lost. As marketers we need to adapt to change and this is just another challenge to overcome.
Facebook will automatically be switching your profile over to the new one in the next few days.If you want to change it right away you can go to facebook.com/about/profile and check out the video.
Here are some important marketing updates for the new Facebook profile:
The first thing that someone is going to see when they go to your profile is your pictures on the top row. Make sure that they are edited and they represent your lifestyle. You can hide the photos you dislike by clicking on the 'x' in the top right corner.
Try not to have a picture of you holding a beer or something too goofy. You still need to establish yourself as a leader and represent yourself in your pictures.
If you would like to “unhide” the pictures you have hidden by mistake go to Edit Profile à Edit profile picture and you will see the option to unhide your photos.
In the basic information section nothing has really changed so just make sure the information is up to date.
Featured People:
You can write your relationships and specific friends you want to feature in your profile. They will show up under your profile picture. If you have a great networking relationship with a few people then they would be great to set as featured friends.
Education and Work:
Make sure you have a Facebook page! Click Here to learn how you can create a Facebook page
This section shows up at the very top of your profile page so it is very important!
Change your employer to your Facebook page. If the business name and description drives curiosity to others then you will get more people going to your page and probably a few more fans.
Put your website in the description because these links will be clickable and show up at the top of the of your info page.
Try to make your business description unique because it could be the only chance to get someone interested in your business. (The rest of your links show up at the very bottom of your info page and some people will not scroll that far down for more info)
The Arts and Entertainment Section:
I decided not to select my favourite movies, music, TV shows and games in because I found it cluttered the look of my info page. It looks a little more professional just to have a few books show up then a page with 22 random pictures of girly movies and TV shows.
I decided to add entrepreneurial and well known books to establish a better idea of what I'm about.
For those of you who have downloaded my Facebook eBooks I will be updating them in the future to reflect the new Facebook profile and the content that is now outdated.
When changes like this happen, every business is in the same boat. Those who do not fear and adapt to change quickly are the ones who will excel.
Looking forward to checking out your new Facebook profiles!
Thanks for reading :)
Lark Miller
Do you think your business will benefit from the new Facebook profile ?
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