How to Create a Facebook Page for Your Business

A Facebook profile is the social fun side of Facebook. Friends can update their status, share links, show you their new photos and know what you are up to. A Facebook page is the commercial side of Facebook. This is where you can use your marketing expertise and generate as many fans as you would like. The business page should be kept separate from your Facebook profile. Keep the topics related to your products, the benefits of your products and free valuable information for your audience.

In order to create a Facebook page, click "home" on the top right. Under your profile picture on the right click "ads and pages". Click on "pages" again then "create page". Follow the guide on Facebook in order to create your Facebook page.

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Make sure you have a great photo. This would be a great place to put your business logo. Update your information tab and be personable. If you want to have a lot of fans you will need to have unique content.

In the empty box under the photo, feel free to state the benefits of your products and add in your website.

The viral factor of Facebook pages is what helps generate a great amount of fans. If one of your friends "likes" your page, it appears on their wall. Now their friends can see which group so and so joined and they will have a chance to check out the page and "like" it as well.

If you are really looking to generate leads from pages and do not want to spend time inviting new friends or do not have a valuable friends list then there is also an option to make the page into a pay per click ad. These ads are far cheaper than advertising on Google and it has become a very popular method for business owners.

There is also the benefit of being able to create custom tabs. Your Facebook profile does not allow you to do this. A custom tab could have whatever you want on it. There are no limits. You could have an opt in form to your business products, a link to your webinars, a video of yourself introducing who you are and any other option that you would like. It is kind of like a mini website in Facebook.
With your Facebook profile, you are allowed a maximum friend limit of 5000. This limit does not exist when you have a Facebook page. Imagine having unlimited fans joining your page every day!

Good luck

- Lark Miller
Honest Income Online 

Learn More Marketing Secrets Here == Click Here


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How to Brand Your Business

What do people say when you are not around? Chances are they are saying the same thing about your business. What do you want to be known for? In order to have a successful business, you need to have a great brand. Do you know how to brand your business?

You need to have a great definition of yourself in order to attract people to you and your business. Think about the brands that you are loyal to, what makes them number one in your mind? They probably have great service, they are kind and you are treated well every time you purchase a product. Do something every day that will help create your brand. Be nice to everyone, have an opinion in every conversation, listen to others and keep your promises.

You can create brand "you" by being unique and sticking to your core values and beliefs. Be creative, take chances and know what you want to be remembered by. Focus on why someone would choose you and your business to buy products from.

Create a personal brand statement. Make this statement a promise to yourself and your customers. If you are trustworthy, reliable, knowledgeable and loyal, your reputation should reflect your brand statement. Start building your network from people that like being around you. They will tell others about you and as your following grows, your brand will appear more credible.

Always remember that everyday actions get noticed. Even simple things like spell checking your email, being on time, focusing on your body language and smiling while you talk will help your brand get recognized. Maintain your integrity and all the other pieces will stick together!

Get Busy!

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- Lark Miller
Honest Income Online 
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How to Create An Event on Facebook

Knowing how to create an event on facebook is another great way to generate free leads for your business
 

Treating facebook like a party is the best way to generate quality leads for your business. There is no better way to start the party than kick it off with a free exciting valuable event!

Make sure you have something of value to offer for free. A free marketing webinar, 50% off product special or a free eBook would work well.

Go to your facebook home page, click on "Events" below your profile picture on the left. Click on the "Create an Event" button. Here you will fill in the when, what and where details of your event. Do not forget to add a great capture photo. You can get some great royaltee free photos here: http://www.sxc.hu/

Make sure you create the event long before the event happens. 3 weeks would give you enough time to build the hype and maximize your guest list.

As soon as you create the event, post a status that reflects that the event is on this certain date. Post 2 times a week about the benefits of attending this event. Do not overwhelm people by posting about your event every day. Friends will most likely delete you because they will find your posts repetitive.

I have fortunately discovered that you can invite all your friends at once with the events. Instead of clicking on each individual person, there is an option to have them all selected at once. Facebook itself does not give you this option yet but there is an invite all friends' code located at this link: http://budurl.com/FBEventList

Send a personal message along with the event invites. You would not believe how many event invites everyone gets in one day so make your message unique and personal. Here is an example: "Just for being a loyal friend on facebook I am offering my free tips eBook for a limited time to you absolutely free. You can get it by joining my event."

So how exactly do you generate leads from creating a facebook event? Make sure your event has an opt in option. If you are creating an eBook, you can have links at the bottom for people to get more information about your business. If you are doing a webinar, you can make an opt in form before or after the webinar for where people can get more information about what you do. Not everyone will opt in, you might have a 10% conversion rate. Just remember that knowing how to create an event on facebook is another great method to generate leads for free.

- Lark Miller

Honest Income Online

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Inspiration For Your Down Days

Everyone has their ups and downs and sometimes turning negatives into positives seems impossible.

The power of thought controls our minds, but we control the power of thought...

This is an inspirational poem to help you on your down days:

 

Only you can determine your success 

or decide it is time to give your life a recess
Only you can make an excuse

or stop lying to yourself and put this day to use
Only you can stay dedicated to what you believe in

and challenge a loss and make it a win
Only you can wake up and do what makes you proud

and stand up beyond and above the crowd
Only you can determine your dreams and goals

and put yourself in control
Only you can do your ultimate best

and not worry or be bothered by the rest
No one else is in charge of your brain

live the life you want now or have feelings of shame
Only you are in control of your actions

or falling in love with distractions
Only you are accountable for failure or success

and eliminating doubt and stress
Only you will overcome challenges, struggle and fear, 

one day they will be forgotten and disappear
Only you can do something better today

and live the life you want to portray
Only you can go to bed feeling down or empty inside 

or fight and awaken with a sense of pride
Will you feel pleased at the end of this day 

or was it a waste, just like tomorrow and just like yesterday?

- Lark Miller
Honest Income Online