You need to have a great definition of yourself in order to attract people to you and your business. Think about the brands that you are loyal to, what makes them number one in your mind? They probably have great service, they are kind and you are treated well every time you purchase a product. Do something every day that will help create your brand. Be nice to everyone, have an opinion in every conversation, listen to others and keep your promises.
You can create brand "you" by being unique and sticking to your core values and beliefs. Be creative, take chances and know what you want to be remembered by. Focus on why someone would choose you and your business to buy products from.
Create a personal brand statement. Make this statement a promise to yourself and your customers. If you are trustworthy, reliable, knowledgeable and loyal, your reputation should reflect your brand statement. Start building your network from people that like being around you. They will tell others about you and as your following grows, your brand will appear more credible.
Always remember that everyday actions get noticed. Even simple things like spell checking your email, being on time, focusing on your body language and smiling while you talk will help your brand get recognized. Maintain your integrity and all the other pieces will stick together!
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