Who is Lark "the Marketing Shark"
Hi, I'm Lark Miller and my fiancee is Jean-Marc Begin, we both have an entrepreneurial spirit and a passion to help people escape from the corporate world and become wealthy.
I graduated at Carleton University of Ontario and Jean-Marc graduated at Algonquin College. From sales jobs to government jobs, we realized early on that the corporate world was definitely not our place.
We joined Carbon Copy Pro to learn everything about marketing, money and learn from top people in the world about how to profit in a recession, retire early and be wealthy.
After joining Carbon Copy Pro, we have been able to share our passion, creativity, experience and knowledge with the world. We love what we do and would not change it for the world.
We are currently looking for leaders to be a part of our successful team.
You are receiving this email because you are interested in exploring this opportunity.
Please let us know if you have any questions. We are here to help.
info@honestincomeonline.com
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How to Create a Facebook Page for Your Business
In order to create a Facebook page, click "home" on the top right. Under your profile picture on the right click "ads and pages". Click on "pages" again then "create page". Follow the guide on Facebook in order to create your Facebook page.
Make sure you have a great photo. This would be a great place to put your business logo. Update your information tab and be personable. If you want to have a lot of fans you will need to have unique content.
In the empty box under the photo, feel free to state the benefits of your products and add in your website.
The viral factor of Facebook pages is what helps generate a great amount of fans. If one of your friends "likes" your page, it appears on their wall. Now their friends can see which group so and so joined and they will have a chance to check out the page and "like" it as well.
If you are really looking to generate leads from pages and do not want to spend time inviting new friends or do not have a valuable friends list then there is also an option to make the page into a pay per click ad. These ads are far cheaper than advertising on Google and it has become a very popular method for business owners.
There is also the benefit of being able to create custom tabs. Your Facebook profile does not allow you to do this. A custom tab could have whatever you want on it. There are no limits. You could have an opt in form to your business products, a link to your webinars, a video of yourself introducing who you are and any other option that you would like. It is kind of like a mini website in Facebook.
With your Facebook profile, you are allowed a maximum friend limit of 5000. This limit does not exist when you have a Facebook page. Imagine having unlimited fans joining your page every day!
Good luck
- Lark Miller
Honest Income Online
Learn More Marketing Secrets Here == Click Here
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How to Brand Your Business
You need to have a great definition of yourself in order to attract people to you and your business. Think about the brands that you are loyal to, what makes them number one in your mind? They probably have great service, they are kind and you are treated well every time you purchase a product. Do something every day that will help create your brand. Be nice to everyone, have an opinion in every conversation, listen to others and keep your promises.
You can create brand "you" by being unique and sticking to your core values and beliefs. Be creative, take chances and know what you want to be remembered by. Focus on why someone would choose you and your business to buy products from.
Create a personal brand statement. Make this statement a promise to yourself and your customers. If you are trustworthy, reliable, knowledgeable and loyal, your reputation should reflect your brand statement. Start building your network from people that like being around you. They will tell others about you and as your following grows, your brand will appear more credible.
Always remember that everyday actions get noticed. Even simple things like spell checking your email, being on time, focusing on your body language and smiling while you talk will help your brand get recognized. Maintain your integrity and all the other pieces will stick together!
Get Busy!
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How to Create An Event on Facebook
Make sure you have something of value to offer for free. A free marketing webinar, 50% off product special or a free eBook would work well.
Go to your facebook home page, click on "Events" below your profile picture on the left. Click on the "Create an Event" button. Here you will fill in the when, what and where details of your event. Do not forget to add a great capture photo. You can get some great royaltee free photos here: http://www.sxc.hu/
Make sure you create the event long before the event happens. 3 weeks would give you enough time to build the hype and maximize your guest list.
As soon as you create the event, post a status that reflects that the event is on this certain date. Post 2 times a week about the benefits of attending this event. Do not overwhelm people by posting about your event every day. Friends will most likely delete you because they will find your posts repetitive.
I have fortunately discovered that you can invite all your friends at once with the events. Instead of clicking on each individual person, there is an option to have them all selected at once. Facebook itself does not give you this option yet but there is an invite all friends' code located at this link: http://budurl.com/FBEventList
Send a personal message along with the event invites. You would not believe how many event invites everyone gets in one day so make your message unique and personal. Here is an example: "Just for being a loyal friend on facebook I am offering my free tips eBook for a limited time to you absolutely free. You can get it by joining my event."
So how exactly do you generate leads from creating a facebook event? Make sure your event has an opt in option. If you are creating an eBook, you can have links at the bottom for people to get more information about your business. If you are doing a webinar, you can make an opt in form before or after the webinar for where people can get more information about what you do. Not everyone will opt in, you might have a 10% conversion rate. Just remember that knowing how to create an event on facebook is another great method to generate leads for free.
- Lark Miller
Honest Income Online
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