This week my parents are down south and we are babysitting their Golden Labrador retriever. I love this dog; she's always wagging her tail, snorting like a pig and making me laugh and smile. After watching her repeatedly bring me toys, drop them on my lap and stare at me I got inspired to write this post...
Sometimes it is gross when I'm trying to eat and I get this slobbery wet ball on my lap. Sometimes the time isn't right, like if I’m on an important phone call. Sometimes it is annoying if I’m trying to focus on something and these beady eyes are staring at me. (Sorry if you’re not a dog lover, but this will all make sense soon...)
Either way, Holly usually gets her way. I caved in about 70% of the time to throw the ball for her so she could bring it back and repeat the process. I could not say no repeatedly to an honest, playful happy persistent dog.
A 70% conversion rate is a dream in the online marketing world.
So what makes this annoying, sometimes gross sometimes bad timing technique actually work?
I was impressed with how many different techniques she actually tried. She would follow me around everywhere and drop something in front of me, wag her tail and stare directly into my eyes until I threw the ball.
As marketers, we need to be more like Labrador retrievers. We need to be extremely persistent and never quit!
The average person needs to see something 7 times before they take notice to it. Send emails, make calls, use social media and be consistent and persistent with your techniques. Try to get your brand out in as many ways as you can and don't stop until you are getting the conversion rates you want.
1.Follow Up:
If someone is interested but they don't return your call or answer a follow up email don't quit there. Keep following up. Maybe they will eventually find you so annoying that you will get a response just to stop bugging them, either way it's a response and you can check that lead off the list.These days, people have busy lives so don't get offended if someone could not return your phone call. If they are a good prospect then keep trying to follow up with them, they will get back to you when the time is right.
2.Change up the Techniques:
Doing something a handful of times is not enough to test it. There are lots of options that need to be explored fully before saying "this doesn't work." What works for your mentor, is not necessarily guaranteed to work for you so explore what you can, stick to your budget and when you find the technique that works for you be persistent with it.3.Be Visible:
If you are everywhere your prospects are looking eventually they will give in and check out what it is you have to offer.My parent’s retriever kept bringing the ball to me throughout the day and as much as I wanted to say no, I didn't all the time. She would not stop trying until I threw it and even when I would throw it, she would keep coming back for more. She could chase that ball all day. Her persistence, follow up and technique worked wonders!
Find the retriever in yourself, spread the word about your business and don't worry about offending people. Show your true colours and be an 'in your face' type of marketer.
Using these 3 ways to make sales you will be able to be in front of as many people as you can. Make it obvious about what you are selling and what value you bring to the table and don’t give up!
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